SEO and Self-Publishing Part 2 (Link Building)

This is the second part to my SEO and Self-Publishing series. Previously I touched on the power of Keywords while building your website for your comic book. Today I’m going to look at Link Building. I’ll also apologize now for the length of that last one. Hopefully this one won’t be nearly as long.

There are a few different types of Links. They are as follows:

  • Inbound
  • Outbound
  • Internal

Inbound Links are hyperlinks coming into your site from a 3rd party.

Outbound Links are those that you are sending outward from your website.

Internal Links are hyperlinks that you linking within your own site. I did that up above in the first paragraph when I referenced Part 1 of this series.

So some of you may be asking why building links is important at all. Well, if you’re at all aware how social media works or how things go viral — that’s link building in a nutshell. Things get popular because people link to them, or “Like” them, or “+1” them or “Retweet” them. It’s the nature of the beast. In order for a website to grow and mature, there needs to be the activity of links. For the most part, that is how you will receive traffic to your website. People follow the breadcrumbs laid out and eventually find their way to your site.

When a page is good, people link to it. The more backlinks a page has, the better. The most valuable links are from those that are similar to yours. Especially if the anchor text contains your keywords.

When you can receive links from “more important” websites they’ll increase your page rank in Google as well. These more important websites would be something like Apple, CNN, a .gov or .edu web address.

Among the acceptable ways of link building are getting listed in directories, posting in forums, blogs and article directories. The unacceptable ways include linking from one site to another site, linking to spam sites or sites that host any kind of illegal content, purchasing links in bulk, linking to link farms, etc. So don’t do that.

News Announcements and Press Releases

Although it’s not feasible for everyone to write a professional press release, it is something that could be very beneficial and bring you a ton of backlinks.  After all a backlink from a well ranked website will give your SEO a big boost. The tricky part is that you can’t release press releases if there is nothing newsworthy. News announcements and press releases are not always a commodity way to build backlinks.

Lastly, take care about the ratio between outbound and inbound links. If your outbound links are multiple times your inbound, you’ve got a problem.

Social Media and Your Comic Book Site

Social media has obviously changed everything and there’s no real way to go on without it so you’ll want to make it easy for people to bookmark and share your website. Hopefully you’re using WordPress for your site so finding some social Plug-ins shouldn’t be that hard. If you haven’t looked before though, you’re bound to be a little lost or rather, overwhelmed. There is a LOT to choose from. A lot of different options, different styles, different setups.

If you’re at all curious I use Trackable Sharing for my own site.

Stay tuned for the next part soon and if there’s any questions don’t hesitate to ask down in the comments section!

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About Adam

Adam got his start in comics illustrating and colouring the book Shuddertown from Image Comics/Shadowline. He’s now concentrating his efforts on self-publishing and a larger move into writing novels and helping other authors get their work published. He recently launched his first small press publishing company, EnemyOne, which was realistically over 10 years in the making. He enjoys reading comic books and in particular old, pulpy, crime novels.

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